Chris Feddersen
I'm a Melbourne-based Senior Product Designer with 15+ years experience. Previously at Sendle, Kmart, and Artisan Digital. I simplify complex workflows by validating assumptions early through research and experimentation, delivering measurable gains in conversion, efficiency and customer experience.
Case Studies
Claims Journey Redesign
Redesigned the claims journey to capture complete information upfront, reducing support handling time by 32%.
Mobile App Product Listing Page
10% conversion lift through A/B testing and multi-million dollar revenue gains. Validated product listing page improvements before native app build.
In-Store Mobile Payments
Designed and tested three mobile payment concepts with real customers in-store. Rapid validation sprints from lofi to validated in a single day.
Betgenius Sportsbook Prototype
Designed and shipped a Cash Out feature in under a week, boosting margins by 5%. Built a modular design system that scaled across multiple brands.